Ms. Karen Matthias joined Hayes in February 2008 to direct the sales and marketing team. She brings more than 25 years of experience in healthcare and marketing to the position, where her focus is on achieving continuous and improved business performance. As a registered nurse, Ms. Matthias brings a range of hands-on healthcare experience to her position, especially in the areas of neurosciences, pediatrics, neonatology, diagnostics, and women’s health.

Ms. Matthias’s experience in sales and marketing extends from strategic planning, new product development, brand management, and development and implementation of marketing strategies to pricing analysis, new business development, and contract management. She is skilled at applying qualitative and quantitative research to the development and execution of creative and innovative tactics that result in accelerated sales growth and profitability.

Ms. Matthias earned her BS degree in Nursing from Marquette University in Milwaukee, WI and her MBA degree in Marketing and Health Administration from the University of Chicago School of Business.
Before joining Hayes, Ms. Matthias served as Director, Market and Product Development for an accredited provider of continuing medical education, and as Senior Product Manager, New Product Development for Abbott Nutrition.