Transforming Healthcare with Evidence

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Their Directory and additional products have played an important role in the development of our own medical policies.

Michael M. Siegel, MD
Molina Healthcare, Inc.

The ROI of Evidence

Listen to the recording now!

Gaining physician alignment to make supply decisions that drive out waste and deliver high-quality services is critical to hospital systems’ success in conforming to the demands of healthcare reform. Memorial Hermann, the largest not-for-profit health system in Southeast Texas, with 12 hospitals and numerous specialty programs, is one organization that is exceeding its goals as physician leaders embrace advanced practices in healthcare value analysis. The Memorial Hermann process incorporates unbiased evidence of efficacy and safety, operational impact, and return on investment (ROI), both clinical and financial, when evaluating new and existing healthcare technologies. Using this approach, Memorial Hermann has been able to:

  • Nurture physician satisfaction
  • Realize quickly executed, non-salary cost reductions
  • Move patients to safe products
  • Improve operational and clinical efficiencies
  • Achieve sustainable savings

This webinar will feature guest speaker Keith Fernandez, MD, President and Physician in Chief of Memorial Hermann Physician Network, who will explain Memorial Hermann’s process and use real-life examples to demonstrate the outcomes that this healthcare system achieves.

The target audience for this webinar includes value analysis and supply chain professionals, purchasing agents, and financial officers, as well as C-suite executives, physicians, and other clinicians interested in learning how to use a clinically driven process to evaluate health technologies based on clinical effectiveness, patient safety, operational impact, and cost.

The purpose of this webinar is to provide an overview of Memorial Hermann’s evidence-based value analysis process. The goal is to show that by using evidence, hospitals and healthcare systems can achieve the triple aim of healthcare reform:

  • Improve the quality and safety of healthcare provided
  • Improve patient outcomes
  • Eliminate unnecessary costs

At the conclusion of this webinar, participants should be able to:

  • Explain the rationale for applying an evidence-based approach to the purchasing of products and services.
  • Discuss the benefits of applying evidence-based utilization outcome management to real-life situations.
  • Apply an evidence-based process when evaluating new and existing healthcare technologies.

If you have questions about the presentation, please e-mail us at: webinars@hayesinc.com.

Dee Donatelli
Senior Vice President, Provider Services, Hayes, Inc.
Ms. Donatelli, a Certified Material Resource Professional (CMPP), has more than 30 years of experience in the healthcare industry, with expertise in the areas of supply chain cost reduction and value analysis. Before joining Hayes, Ms. Donatelli was Vice President of Performance Services at VHA, Inc., where she provided executive leadership and direction for VHA’s consulting services, including Clinical Quality Value Analysis. She is the current president of AHVAP, the Association of Healthcare Value Analysis Professionals, a Fellow of the AHRMM, and a member of AHRMM’s Annual Conference Education Committee.

D. Keith Fernandez, M.D.
President and Physician-in-Chief of MHMD, Memorial Hermann Physician Network
Chief Medical Officer, Memorial Hermann ACO
Dr. D. Keith Fernandez is President and Physician-in-Chief of MHMD, the Memorial Hermann Physician Network, and Chief Medical Officer of the Memorial Hermann ACO. MHMD is the largest clinically integrated physician organization in Texas, with more than 3,500 physician members throughout the greater Houston region.

He is Immediate Past Chairman for the MHMD Board of Directors and continues in several physician leadership roles including as Chairman of the Clinical Programs Committee, with 27 specialty committees that provide governance for quality, safety and cost efficiency for the organization. Dr. Fernandez is the Memorial Hermann physician champion for electronic order entry and led the effort to produce 700 evidence-based order sets for Memorial Hermann Health System.

Dr. Fernandez is board-certified in Internal Medicine, Gastroenterology and Hepatology. He continues in private practice as a gastroenterologist with three partners.

He attended Florida State University and University of South Florida, and graduated from Uniformed Services University of the Health Sciences Ebert School of Medicine in Bethesda, Maryland, where he received his doctorate of medicine in 1981. He completed his fellowship at Wilford Hall USAF Medical Center.

System Requirements:
Windows-based attendees
Operating System

  • Windows 2003 Server
  • Windows XP
  • Windows Vista
  • Windows 7

Processor – 2.4 GHz or more
RAM – 2 GB or more
Internet – DSL or better
Bandwidth – 700 Kbps or more for simultaneous screen sharing, video, and audio conferencing
Browser – Internet

  • Explorer® 7.0 or newer
  • Mozilla® Firefox® 4.0 or newer
  • Google Chrome™ 5.0 or newer

Additional software – JavaScript™ / Java™ 1.6 or higher recommended


  • iPad® 1 or newer
  • iPhone® 3GS or newer
  • iPod® Touch (3rd generation) or newer

Operating system – iOS 4.2 or newer
Internet – WiFi recommended for VoIP
Additional software – Free GoToMeeting App from the App Store

Macintosh®-based attendees
Operating System

  • Mac OS® X 10.5 (Leopard®)
  • Mac OS® X 10.6 (Snow Leopard®)
  • Mac OS® X 10.7 (Lion®)
  • Mac OS® X 10.8 (Mountain Lion®)

Processor – 2.4GHz Intel processor (Core 2 Duo)
RAM – 1 GB
Internet – DSL or better
Bandwidth – 700 Kbps or more for simultaneous screen sharing, video, and audio conferencing

  • Safari™ 3.0 or newer
  • Mozilla® Firefox® 4.0 or newer
  • Google Chrome™ 5.0 or newer

Additional software – JavaScript™/ Java™ 1.6 or higher recommended

Operating system – Android 2.2 or higher
Processor – 1 GHz CPU or higher recommended
Internet – WiFi recommended for VoIP
Additional software – Free GoToMeeting App from the Google Play Store

Important Announcement

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